Marketing Strategy

Troy's Marketing Works.

In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from my peers has become the cornerstone of my outstanding real estate service.

We deliver exceptional, multi-level marketing programs that produce your desired results. Each step of our plan is designed to help your home sell fast and for the desired price. From concept to completion, your home will be uniquely cared for and expertly marketed.

Social Media & Email Strategies

We will story tell about your listing through a series of targeted email blast to a carefully selected audience and when it comes time to advertise your home on Facebook, Instagram and other social platforms, you will be seen by thousands of targeted buyers, highlighting your home’s best features. Our success comes from engaging the buyers, compelling them to take action.

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Video Marketing

Troy’s professionally produced videos on YouTube, Instagram, Facebook and Multiple Listing Service networks range from Lifestyle videos to community spotlights. Placing your home in front of thousands of eyes in our network of buyers and sellers ensures your home will have the visibility it deserves.

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Print, Mailers and Floorplans

We go above and beyond with either a half to full page, eye catching property advertisement in Arizona’s largest Real Estate magazine, the “View” which is distributed to 90,000 targeted homes throughout the state.

Architecturally drafted floor plans are created showcasing room dimensions making it easier for the homebuyer to conceptualize space and furniture placement.

They say neighbors are the best word of mouth so we personally mail our special Silver Envelope Home announcement, featuring a stunning trifold of your property to your neighborhood and it does get noticed.

Single Property Website

Professionally designed property website that stands out from the rest and is viewable on all devices and easily shared via social media.

Paid YouTube AD & Online Promotion

Leveraging the mass audience and highly targeted capabilities of YouTube- the second most visited website online- your property will receive optimal views as a YouTube ad. It will be seen by those most likely to be in- market to purchase a home.

We then post it on Coldwell Banker Realty's YouTube page, and my YouTube Channel for maximum exposure.

FOR SELLERS

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